I'm Alistair and I'm on a mission to help organisations make pay fair and transparent

👋  I've spent well over a decade growing and building high-performing teams in startups across the world, in both an in-house and consultancy capacity covering all aspects of the employee lifecycle.

More recently, I’ve helped 70+ organisations define their approach to career progression and compensation and by working with so many different companies, I've been fortunate enough to learn about how culture and personal beliefs play into these emotive subjects.

Fast forward to Dec 2022

I’ve always cared deeply about pay transparency, having seen first hand how it can foster trust within organisations and a positively impact employee engagement. Consequently in late 2022, I shifted my efforts to focus on just this subject, with a mission to help organisations of any shape or size, make pay fair and transparent.

I view pay transparency as a way to make a positive impact on societies and communities at large.

What’s the company name about?


After listing down my moral values, beliefs and ways of working, it was a case of finding a common theme and matching this to a word that represented all of them. No easy task.

After a few hours of wordsmithing, and a lot of dead ends I stumbled upon ‘Justly’ and knew instantly that this summed up pretty much everything I stand for in one word.

’Fairly, equally, honestly, accurately’. That’s my approach. No cutting corners. Everything is done through a lens of fairness, inclusivity and transparency. That’s also why you see all my pricing here

(FWIW, I’m a firm believer in putting salaries on job adverts as well).

Friends of Justly

Justly consists of just me + some awesome solo consultants that I sometimes partner with.


Based in the Netherlands, Gemma and I have been working together for a few years now and is one of my go to people when clients want support with career progression frameworks.

Gemma Baldock (LinkedIn)


Tamas along with Spela are the co-founders of the Equity People and my go to team with any projects requiring equity planning, fixing and benchmarking.

Tamas Varkonyi (LinkedIn)


Caroline is an awesome coach and another person who I regularly call upon when clients want to go beyond a simple levelling framework and build something more skills based.

Caroline Marsh (LinkedIn)

This website was built without code using Notion + Super ⚡️ by Alistair