I’m Alistair and I help startups and small businesses build trust through fair and transparent pay
Since 2010 I’ve helped build and grow high-performing teams in startups worldwide, and I kept hearing the same feedback from candidates and employees. They wanted to know why they were paid what they were paid, how their package compared to their peers, and why employers found it so hard to be open and honest about compensation.
I turned this feedback into action and have helped 70+ organisations define their approach to compensation. From San Francisco to Oman to New Zealand, I've gained invaluable experience navigating diverse cultural contexts and seen first-hand how pay transparency builds trust and fosters a workforce of loyal, engaged, and truly satisfied employees.
What’s the company name about?
After listing my values, beliefs and ways of working, I set out to find a word that captured all of them. No easy task.
After a few hours of wordsmithing (and plenty of dead ends), I landed on Justly—a word that instantly felt right.
Justly means fairly, equally, honestly, accurately, and that’s exactly how I approach my work. Everything I do is viewed through the lens of fairness, inclusivity and transparency.
What's with all the artwork? 👨🎨 Salary benchmarking is both an art and a science. I also happen to love art, especially abstract art, so I’ve added a few pieces to my site to bring some colour and personality into the mix.
Friends of Justly
I’m purposefully building a company of one but I occasionally work with some other awesome consultants.
ZeShaan is a consultant with 16+ years of experience across tech, public sector, and startups. He specialises in building levelling and progression frameworks that are fair, transparent, and actually work in fast-moving, real-world settings.
ZeShaan Shamsi (LinkedIn)
Based in the Netherlands, Gemma and I have been working together for a few years now and is one of my go to people when clients want support with career coaching and leadership development.
Gemma Baldock (LinkedIn)
Tamas along with Spela are the co-founders of the Equity People and my go to team with any projects requiring equity planning, fixing and benchmarking.
Tamas Varkonyi (LinkedIn)
Based in San Francisco, Bernardo is a highly skilled professional specialising in Compensation, Total Rewards, Data Analysis, Survey Design, and Competitive Analysis. He is my go-to person when clients North American domain experience.
Bernardo Luz Teixeira (LinkedIn)
This website was built without code using Notion + Super ⚡️ by Alistair
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