I’m Alistair and I help startups and small businesses build trust through fair and transparent pay
I started my career in start-ups in 2010, earning my battle scars as I helped two companies scale quickly across multiple locations while navigating the chaos that comes with rapid growth. One thing kept coming up again and again: pay fairness. When it wasn’t handled well, it created real frustration. People wanted clarity on why they were paid what they were paid, how they compared to peers, and why companies struggled to be open about it.
I moved into consulting in 2017 and since then I’ve helped more than 70 organisations tackle this challenge, building fair and transparent approaches to compensation. From San Francisco to Oman to New Zealand, I’ve seen how getting pay right builds trust, and when pay is fair, everything else works better.
What’s the company name about?
After listing my values, beliefs and ways of working, I set out to find a word that captured all of them. No easy task.
After a few hours of wordsmithing (and plenty of dead ends), I landed on Justly—a word that instantly felt right.
Justly means fairly, equally, honestly, accurately, and that’s exactly how I approach my work. Everything I do is viewed through the lens of fairness, inclusivity and transparency.
What's with all the artwork? 👨🎨
Salary benchmarking is both an art and a science. I also happen to love art, especially abstract art, so I’ve added a few pieces to my site to bring some colour and personality into the mix.
Friends of Justly
I’m purposefully building a company of one but I occasionally work with some other awesome consultants.
ZeShaan is a consultant with 16+ years of experience across tech, public sector, and startups. He specialises in building levelling and progression frameworks that are fair, transparent, and actually work in fast-moving, real-world settings.
ZeShaan Shamsi (LinkedIn)
Based in the Netherlands, Gemma and I have been working together for a few years now and is one of my go to people when clients want support with career coaching and leadership development.
Gemma Baldock (LinkedIn)
Tamas along with Spela are the co-founders of the Equity People and my go to team with any projects requiring equity planning, fixing and benchmarking.
Tamas Varkonyi (LinkedIn)
Based in San Francisco, Bernardo is a highly skilled professional specialising in Compensation, Total Rewards, Data Analysis, Survey Design, and Competitive Analysis. He is my go-to person when clients North American domain experience.
Bernardo Luz Teixeira (LinkedIn)
This website was built without code using Notion + Super ⚡️ by Alistair
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