“Why is X making more than me when we do the same job?”
“Why don’t we just put the salary range on our job ads?”
“Why do we pay less in Location A than we do in Location B?”
“I heard a competitor pays 20% more for my role. Is that true?”
“What is our plan for the new pay transparency laws?”
The cost of doing nothing
👉 Trust erodes: Pay secrecy breeds suspicion and resentment.
👉 Growth stalls: Pay confusion distracts teams from actual work.
👉 Retention drops: Your best people find fairness and transparency elsewhere
The Solution
I’ve distilled the complexities of salary benchmarking and building a compensation philosophy into a practical six-step process.
This framework is built for real-world application rather than theory, ensuring every step is transparent and easy for any organisation to follow.
Here’s Exactly What a Project Looks Like
Step 1: Project Set Up & Discovery
Starting the project on the right foot
‣
More details
I’ll review any existing content you have related to compensation, performance management, career development and promotions.
I’ll run a one hour deep dive session to go through this and map out the next steps.
Together, we’ll define who needs to be involved in the project and the role each person will play. Making sure the salary benchmarking and compensation philosophy work is inclusive from the start is critical. “If it’s going to be used by the team, it needs to be built by the team.”
Step 2: Market Data
Choosing relevant and reliable data to compare yourself against
‣
More details
You’ll need reliable salary data to build trusted pay bands. If you don’t already have a data source, I’ll walk you through the options based on your roles and locations.
I’m data agnostic, so I won’t push any particular provider. You’ll set up your own contract directly and I’ll be there to support you through it.
Once we’ve selected a provider, we’ll also work together to make sure we’re building the right data set for your organisation by choosing the right filters — things like company size, funding stage, industry and location — to ensure the data we use is truly comparable.
I’ll also help you look at ways to crowdsource additional data to build a data set that actually fits your organisation.
Step 3: Job Architecture & Levelling
Building a ‘common language’ for mapping roles back to the market and comparing ‘apples to apples’
‣
More details
In any salary benchmarking exercise you need to map your roles and employees to the right benchmarks in an objective manner. We’ll use a ‘common language’ or ‘job architecture’ consisting of tracks, levels,job families and locations.
Job family mapping
I’ll also help you choose the right job families for your organisation. That means figuring out how your roles group together in a way that makes sense for your structure, industry and size—without overcomplicating things.
Levelling
Once the architecture is in place, I’ll help you level every role objectively. Job titles alone aren’t enough, titles vary widely across companies, so we’ll use a levelling framework, not a skills framework.
👉
I’ve pulled together the most common levelling frameworks here, plus a quick explainer on levelling versus skills frameworks.
Step 4: Compensation Philosophy & Salary bands
Defining your ‘North Star’ for pay decisions and building your salary bands
‣
More details
This is where I’ll help you communicate how and why you pay the way you do, grounded in your culture, values and finances.
Together, we’ll cover topics like:
What your guiding pay principles are
How pay, performance, and career progression work together
How location impacts pay
How to structure and create competitive salary bands for all of your job families
How transparent you want to be about pay internally and externally
Step 5: Analyse market position and pay equity
Spotting pay gaps and understanding the cost to close them
‣
More details
Market position
I’ll analyse where your pay currently sits (by percentile) and calculate what it would cost to move to your target position.
Pay equity
I’ll also check for pay inequities across:
Level
Dept.
Gender
Ethnicity
This helps you manage potential attrition risks before they become a problem and plan for any budget needed to close gaps.
Performance based increases
If you want to link pay reviews to performance, I’ll help you build a process that ties together performance ratings, band position and clear raise guidelines.
Collaboration friendly comp reviews
I’ll set up Google Sheets tools that sync manager and master sheets, so updates flow both ways without version control headaches.
Open roles calculator
I’ll also build you a hiring cost forecast using your new salary bands, giving Finance a clear view of future hiring costs.
Step 6: Educate & launch
Making sure everyone understands how pay works
‣
More details
Manager training
I’ll make sure your managers feel confident having pay conversations, including answering questions like:
“Why was Alice levelled at IC2 and I’m IC1 if we do the same work?”
“I’ve had a job offer for £5k more, what can you do?”
“A candidate wants more than our bands allow, what now?”
Launch plan
I’ll work with you to plan how to roll out your compensation philosophy and salary bands to the whole organisation, including prebuilt presentations and founder scripts to make communication clear and consistent.
Two Powerful Project Deliverables
1. Compensation Calculator
2. Compensation Philosophy
Transparent, Project Based Pricing
Most organisations I work with fit into one of three buckets based on their existing compensation foundations. After a brief chat, I'll provide a scope of work with a clear costs that match your specific needs.
Option 1️⃣
You’ve Got Some Basics… And You’re Happy With Them
Option 2️⃣
You’ve Got Some Basics… But It’s Messy
Option 3️⃣
You’ve Got Nothing in Place
Best for…
You’ve got some basics and you're happy with them. You just need to build salary bands and carry out a pay equity audit fast!
You’ve got some basics, but it’s messy. You need hands-on help to rework levels, job families, or your data strategy.
You’ve got nothing in place. You need the full job architecture build and a brand-new philosophy.
Project Duration
2-6 weeks
2-3 months
3-4 months
My Total Time
3-6 days
8-12 days
10-14 days
Material Costs
£4,000
£4,000
£4,000
Total Project Cost
From £7,900
From £11,800
From £13,750
Prices on this page are exclusive of VAT.
Not Ready for a Project?
If you’re not quite ready for a full project, I offer ongoing monthly support as a flexible alternative. Whether you need a second opinion on salary bands, a location-based pay check-in, or help sense-checking your market data, I can help.
Half day per month 🕞
Full day per month 🕞
£600 +VAT
£975 +VAT
Up to 4 hours (≈£150/hr), tracked and used flexibly across the month.
Up to 7 hours (≈£140/hr), tracked and used flexibly across the month.
Yes. I offer a 15% discount for organisations making a positive impact, including:
Charities
Non-profits
Registered B Corps
Companies tackling climate change
Organisations working towards social good or environmental sustainability
If your work contributes to a better society or a healthier planet, I’d love to support you.
‣
Where are you located?
Based just outside London in the UK, I work globally, partnering with clients across the UK, Europe, Dubai, New Zealand, San Francisco, and everywhere in between 🙂
‣
What do your materials consist of?
At the end of any engagement you’ll walk away with the following:
✅ Compensation calculator (Google Sheets)
✅ Compensation philosophy
✅ Levelling framework
✅ Manager training decks
✅ A ton of comms materials including emails and launch presentations
✅ Bespoke compensation calculator videos based on your unique strategy
❌ Salary benchmarks are not included
Costs do not include salary benchmarking data. You'll need to budget separately for this. Benchmarking data can range from free to £8k per year, depending on your location. I'll help you select the option that best matches your needs.
‣
How does your monthly time work?
I’m intentionally running a one-person business. You work directly with me from start to finish. To keep my sanity and more importantly, to ensure you get my undivided focus, I operate a Reserved Capacity model. This means I ring-fence my time for each client each month, so you get dedicated support. I’m never stretching myself too thin or juggling twenty different tasks.
Dedicated Focus: Once we finalise a scope of work and agreement, I’ll let you know which days I’ve got ring-fenced just for you. While I will always endeavour to answer quick questions outside of this time, those specific days are locked into my calendar exclusively for your business.
Total Transparency: Everything is recorded on a shared timesheet you can access at any time. No "hidden hours" or mystery billing.
Simple Overage: If we have a particularly busy month and need to go over your allocated time, I’ll just record it on the timesheet and bill it at the end of the month.
‣
How long does a typical project take?
The duration of a project is dictated by what is already in place and factors such as:
The number of roles you have
Whether you have already got your job architecture in place
Whether you’ve selected a salary benchmarking source
In addition to the above the duration of the project is also impacted by the level of engagement and availability of various stakeholders involved. Additionally, the number of decision-makers can impact the timeline; more decision-makers typically extend the process due to the need for consensus.
Projects typically span 8 weeks from start to finish. However, this timeline can be shortened to around 2-3 weeks if decisions are made swiftly and with fewer individuals involved.
Ensuring prompt and decisive communication is crucial to project speed as well!
‣
Do you work with companies in all industries?
Yes, I work with companies across all industries. While I specialise in supporting SaaS businesses and emerging AI and machine learning companies, I’m not industry-specific and have experience with a wide range of sectors.
‣
I have some really unique roles. Can you help me?
No worries! I love a good challenge. I've helped loads of organisations figure out pay for all sorts of quirky roles when their usual data sources come up short. Here's how we tackle it:
We mix and match compensation data from similar roles to create a salary band or;
We pull together info from multiple sources including specialist recruitment reports to get the right numbers for those really specialist jobs.
I've cracked some pretty unusual ones in my time—even sorted out pay for Zebrafish scientists!
‣
Is there anything that you don’t cover in a project?
Below is a list of services that sit outside my core offering. While these topics are relevant to building a holistic comp strategy, they won’t be covered in detail during our project.
‣
1. Designing your performance and career progression processes
We'll explore the link between performance and pay, and where needed, introduce any existing scoring methods to determine pay raises, however, this project won't involve designing or building these processes from the ground up.
‣
2. Variable pay processes
Over the years, I've noticed two key aspects of variable pay:
The variable pay data from third-party benchmarking providers can often be patchy and hard to interpret.
Variable compensation tends to be bespoke to each organisation.
As a result, benchmarking your organisation against the market isn't as straightforward as it is with base salaries. We will explore how variable pay can influence your base pay strategy and delve into 'OTE'. However, the task of redesigning or constructing variable pay processes falls outside the scope of this project.
If you are looking for advice on building a Sales Team or Customer Success bonus plan from scratch or re-designing an existing one, then I can intro you to Ollie Jones over at Rampd who has supported a number of my clients with this.
‣
3. Equity, shares and LTIPs
Understanding how equity operates on both a local and global scale can be a complex task. If you're interested in exploring equity, I can connect you with Tamas from The Equity People, who I’ve worked with for 5+ years and are my go to people when I have clients who want to chat about equity.
‣
4. Benefits
If you’re looking for support to build a benefits package from scratch or want your current one overhauled, then I can connect you with my trusted benefits broker Daniel. I’ve worked with him or over 10 years and he’s helped me when I was inhouse and also a ton of my clients. He’ll help you navigate everything from health insurance and dental care to life insurance, ensuring your employees have access to a well-rounded benefits package.
‣
How much time will I need to put aside for this project?
On average, you’ll need to set aside around 6-8 hours per week, including the weekly 1-hour check-in.
A typical project runs over 8 weeks, so you can expect to spend about 64 hours (roughly 8 full working days) in total.
Other stakeholder time commitment
To make sure the build is successful, it’s critical to bring other people on the journey. We’ll chat about forming a Compensation Committee, and who should sit on it, but this will always involve the founder(s) of the business.
Consequently founders will need to dedicate around 5-10hrs of their time during the course of the whole project.
‣
Do I own the compensation calculator and other materials?
Yes. All the materials shared with you are yours to edit and keep.
‣
Why do you only work with start-ups and small businesses?
My background is in early-stage companies, and that’s where I do my best work. I focus on start-ups and small businesses because they have the flexibility to build fair and transparent pay from the ground up, without the red tape larger organisations face.
I typically work with companies up 300 people. If you’re bigger than that, I can recommend some excellent reward consultants who specialise in supporting larger organisations.
‣
What happens if I go over the 4 hours included in the half day retainer?
If your usage exceeds 4 hours in a given month, you'll automatically move into the full day tier (£950) for that month. I’ll always track time transparently and give you a heads up if we’re approaching the limit, so there are no surprises.
This keeps things simple for both of us and ensures I can continue supporting you without stopping to scope or quote every small task.
Transparency
‣
We're small – do we really need to implement a compensation system now?
Yes, the earlier you can design and implement a compensation system in the life of your startup, the better. Doing so can save you from dealing with significant challenges later. Ideally, I recommend starting this process around 10 to 20 employees. While it’s possible to implement at 200 employees, it tends to be more time-consuming and complex. By then, you may encounter issues like people being over-levelled, outside of the salary bands you build, and inconsistent job titles. This can all lead to confusion and dissatisfaction. Starting early helps ensure smooth growth and consistency as your company expands.
‣
I'm not sure I want to be transparent about pay right now. Should I still work with you?
Absolutely. While I'm a strong advocate for pay transparency, I appreciate that it's a journey and not one that can be rushed. To be genuinely transparent about pay, you need not only salary bands and a compensation philosophy, which I'll assist you with, but also the following:
Clear job descriptions.
Clear definitions on how career progression operates and is evaluated and how it’s connected to pay.
Performance management systems in place to assess the quality of work of individuals.
We'll work together to set you on the right path regarding the above. Remember, pay transparency isn't about disclosing everyone's salaries to the world or even internally. It's about demonstrating to employees the rationale and methodology behind their pay.
‣
I want to be transparent about pay, but I'm worried about competitors seeing our salary bands. Is this a common concern?
While it's natural to worry about this, keeping pay information private may not even be possible in some locations where pay transparency law mandates that you show salary bands on job adverts e.g. California and the EU post June 2026.
Even if your salaries aren’t the highest, you can still attract top talent by showcasing your unique values and culture. As part of your EVP you’ll want to highlight what makes your company stand out—whether it's an exceptional work/life balance or innovative benefit and progression programs. By emphasising your strengths, you’ll attract individuals who resonate with your company's ethos.